The Internet has upended how consumers engage with brands. It is transforming the economics of marketing and has made most of the traditional strategies and structures obsolete.  

 

The Bodi Group develops (and repositions) powerful brands that are transformative and memorable, and bond with consumers in way that is relevant to today’s world of communication and social networking. We have over a quarter century of experience creating (and repositioning) brands that endure, connect and motivate.

 

We use market research to develop actionable insights that drive strategy and create and build customized programs to humanize brands.

 

Our branding services include: New Brand Development, Brand Audits and Positioning, Cause Branding, Cause Marketing and Promotions.

 

RESEARCH, POLLING, MESSAGE

DEVELOPMENT & EXECUTION

 

The Bodi Group has extensive research and polling experience and maintains affiliation agreements with leading regional and national firms to provide affordable, actionable research. Our experience includes work with Gallup, Inc., The Becker Institute, UNH Survey Center and many, many others.